Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

KATSEYE and Gap collaborated on a fall 2025 denim campaign, and Yoonchae and Lara talked to Cosmopolitan about childhood Gap ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Gap has launched its Fall 2025 campaign, “Better in Denim,” featuring global girl group Katseye, as the brand reintroduces ...

Global girl group Katseye is stepping into a new spotlight, this time not on stage but in denim. The six-member act, known ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

Invisible Dynamics worked with Gap’s team on “Better in Denim,” directed by Bethany Vargas and choreographed by Robbie Blue.