Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

Google recently announced it's reversing course on promised changes to simplify how users manage these digital trackers, ...

In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice-while Google's Privacy ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

For years, Google touted its plan to phase out third-party cookies as a win for user privacy. The message was clear: the tech ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Google scraps new third-party cookie prompt in Chrome + boosts Incognito protections + DOJ eyes Chrome breakup.

Google has announced it will not roll out a new standalone prompt to phase out third-party cookies in Chrome. leaves the ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...