Watkins, State Farm

USC Star JuJu Watkins On State Farm Deal, Soul Food, And Giving Back
Watkins shared her excitement about partnering with State Farm and how the holidays bring her family together over soul food favorites.
JuJu Watkins secures State Farm NIL endorsement
The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.
JuJu Watkins is the new Caitlin Clark
University of Southern California star JuJu Watkins is taking over as the face of college basketball. Driving the news: State Farm has signed Watkins to an NIL deal. This is the second-ever student-athlete partnership for the insurance company,
USC's JuJu Watkins Joins Caitlin Clark, Mahomes on State Farm with NIL Contract
Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL deal with State Farm, becoming
USC's JuJu Watkins talks UNINTERRUPTED doc, following Caitlin Clark with State Farm
Watkins is following in Clark's footsteps this season, too. On Monday, State Farm announced an NIL deal with Watkins for the 2024-25 season – one year after the company partnered with Clark. State Farm is a presenting sponsor of JuJu's upcoming docuseries, "On the Rise: JuJu Watkins," presented by UNINTERRUPTED and 4.4.Fourty Media.
State Farm, JuJu Watkins link up for brand’s second NIL deal
USC G JuJu Watkins continues to expand her sponsorship portfolio, with State Farm adding her to a large stable of women’s basketball endorsers like Fever G Caitlin Clark, Storm G Jewell Loyd, Aces G Kelsey Plum and Wings G Arike Ogunbowale (not to mention leaguewide deals with the WNBA and the soon-to-launch Unrivaled).
JuJu Watkins doc captures USC star's rise to fame
At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.
The life advice Caitlin Clark gave JuJu Watkins
USC basketball star JuJu Watkins, the star of the documentary series “On The Rise,” has formed a close relationship with WNBA Rookie of the Year Caitlin Clark.
WNBA News: USC star JuJu Watkins opens up about Caitlin Clark's comparisons
USC Trojans rising star JuJu Watkins had a clear response to the comparisons with Indiana Fever guard Caitlin Clark.
JuJu Watkins makes her feelings very clear on Caitlin Clark comparisons
JuJu Watkins is focusing on herself after drawing comparisons to NCAA women's basketball legend Caitlin Clark, with the USC Trojans star following in the Indiana Fever ace's footsteps
Juju Watkins breaks Caitlin Clark’s record, and look who’s rewarding her for it
USC women's basketball player JuJu Watkins is signing a name, image and likeness (NIL) deal with State Farm Insurance.
Juju Watkins gives a controversial response when crediting the WNBA's success
Juju Watkins has quickly become a name synonymous with basketball excellence. As a standout player for USC, she is already ...
JuJu Watkins and Kiki Iriafen score 30-plus points and No. 6 USC routs Saint Louis 104-65
JuJu Watkins scored 34 points, Kiki Iriafen added a career-high 30 and No. 6 Southern California pulled away in the second ...
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State Farm signs JuJu Watkins and increases investment in women's sports
The brand has partnered with USC basketball player JuJu Watkins, and Unrivaled, the new women's basketball league. State Farm is furthering its investment in women's sports with two new deals.