Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards.

Hotel loyalty programmes have evolved beyond free stays, offering instant cashback, local experiences, and flexible perks.

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.

Seabourn is enhancing its "Seabourn Club" loyalty program. Launching October 20, and shaped by guest and trade partner ...