News

From MSNBC to ‘MS NOW’: Legacy of Microsoft’s news experiment echoes in network’s new name

MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” ...

MSNBC’s Rebrand Invites Bemusement and Ridicule

One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

MSNBC has a new name and flag-waving rebrand

When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new ...
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MSNBC to rebrand as MS NOW before Comcast spinoff

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters ...

MSNBC is changing its name to MS NOW — and losing the iconic peacock logo — in split from NBC

Versant is rebranding MSNBC as MS NOW, which stands for My Source for News, Opinion and the World, and dropping the iconic ...

MSNBC to Change Name to MS NOW Under Versant

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to ...
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MSNBC to rebrand as MS NOW under Versant ownership

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and ...

MSNBC Rebrand to MS NOW Mocked Online

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the ...