Miniso's IP-based retail strategy, including collaboration with Harry Potter, positions it as a strong player in the market.

Since the company launched an IP strategy in 2016, Miniso has reached collaboration with 150 IPs with global reputation to ...

In the closing of the recent trading day, MINISO Group Holding Limited Unsponsored ADR (MNSO) stood at $19.05, denoting a -1.45% change from the preceding trading day.

The store, which initially planned a summer 2024 opening, will sell items such as snacks, toys, home decor, stationery and beauty products.

Miniso revealed plans to become the world’s largest IP design group. The company plans to achieve world dominance through ...

On October 29, MINISO held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the ...

Miniso Land is a 3-storey flagship store in Shanghai, and you can find Disney, Sanrio and even Blackpink merch.

From the moment guests entered the store, they were greeted by colorful decorations that captured the essence of Sanrio's ...

GUANGZHOU, China, Nov. 4, 2024 /PRNewswire/ -- On October 29, MINISO held its Global Brand Strategic Upgrade Results Launch Conference 2024 in Shanghai. In 2023, the company announced its goal to ...

MINISO's founder Mr. Jack Ye has previously pointed out that changes in the global retail industry mean great opportunity for MINISO to become globally competitive and influential. As early as ...

MINISO's new Harry Potter collection has finally reached our shelves in Malaysia! Chinese lifestyle retailer MINISO officially announced its collaboration with the iconic wizarding world of Harry ...

Zhejiang Geely Holding Group, China's largest private carmaker, has demonstrated steady growth in overseas markets, achieving ...