CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

Tonight with John Oliver" introduced the Erie Moon Mammoths as a promotion for the SeaWolves on June 29. With the new name ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

Erie, which has won the past two Eastern League championships, will be renamed the Moon Mammoths for games on July 19, Aug. 19, Sept. 12 and Sept. 13. Major League Baseball said Monday the team ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the name ...