And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.

Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.

As of mid-Monday morning, "Multiple Sclerosis" was among the top five trending topis on X after MSNBC announced its rebrand to MS NOW.

The network will rebrand as MS NOW as a result of its move from Comcast to Versant. As a result, MS NOW and other channels involved in the move will lose their NBC peacock logo, as Comcast owns NBCUniversal.

MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed computer software products.

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the New York Times. The change is happening because Comcast’s NBCUniversal is spinning off many of its cable TV assets into a new company called Versant, severing ties with the “NBC” part of MSNBC.