GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account that appeared to link the logo to the Cracker Barrel CEO’s “DEI regime.” And a Christian college wrote that the rebrand had the “same energy” as a defaced George Washington statue.

MSNBC host Jonathan Capehart slammed critics of Cracker Barrel's redesigned logo as "snowflakes" getting bent out of shape over the restaurant chain's minimalist rebrand.