One Big Ten school just became even more enticing for future athletic prospects. The UCLA Bruins athletic department ...

Oregon State athletics is overhauling its structural approach to managing Name, Image and Likeness (NIL) deals for ...

Alabama quarterback Ty Simpson signs a new NIL deal after receiving word on the starting role ahead of the 2025 college ...

One Pack is no longer in charge of paying players or brokering deals. Here’s how it still plays a part in N.C. State’s NIL ...

While City Fans 210 and 210 Inspired remain integral parts of UTSA's NIL operations, the Roadrunners have moved ...

Beats by Dre has announced their third class of "Beats Elite", the company selects a handful of college football players to ...

Donald Trump issues an executive order mandating that college programs share the wealth that comes with this new NIL era ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Freshman back Telly Johnson emerged as a late-season star for the Huskies, twice clearing the 100-yard barrier in the team's ...

On Aug. 30, the Texas Longhorns will head to Columbus, Ohio, to face the Ohio State Buckeyes in their season opener.  In the ...

A pair of Texas A&M stars began their name, image and likeness licensing journey with Sonic, marking the fast-food chain's first NIL deals. The company will feature the Aggie athletes in television ...

The athletic wear giant plans to celebrate the signing in several ways ahead of the Huskers' season opener this weekend.