The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

A federal judge on Wednesday allowed four football players to compete at West Virginia this season, the latest ruling in one ...

Harper Murray is joining the adidas team. The official footwear and apparel partner of the Nebraska Cornhuskers rolled out multiple social media posts featuring ...

Being the starting quarterback of one of college football ’s iconic teams comes with its perks. Simpson is taking full advantage on Wednesday, revealing a new NIL partnership with the clothing brand, ...

A federal judge has allowed four football players fighting NCAA eligibility rules to compete at West Virginia this season.

Memphis and FedEx agreed to “transition” toward a new agreement that will also place the FedEx logo in the end zones at ...

“Saban retiring, in any era, was going to fundamentally impact the death grip the SEC had on college football,” Pate explained. “Because it wasn’t the SEC that had a death grip, it was Alabama, led by ...

Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how college sports' major governing ...

Since the moment that compensating collegiate athletes for their name, image, and likeness was given the stamp of approval from the NCAA, programs have been in a continuous bidding war to reach the ...

Given the explosion of revenue sharing and NIL deals, plus the backpay charges for this massive House lawsuit, money ain't cheap in college football right now.

An update on Beaver Stadium’s “West Side,” a take on what a 24-team playoff could look like, and thoughts on Penn State in the new NIL era were among the topics during Penn State Athletic Director Pat ...

Oregon Ducks quarterback Dante Moore surprised his teammates with gifts after an NIL deal with Beats By Dre. His Oregon teammates reacted to the new headphones ...