The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

There’s no better feeling than discovering a budget-friendly beauty pick that works just as well as your ol’ fave that ...

TikTok creator Ashley Smith (@ash_loves_condiments), who’s a popular creator with over 1.3 million followers, recently went viral after questioning the quality of her Rare Beauty highlighter. In her ...

We Build a Barn, Got Stuck in the MUD and Shot a nice Buck! The MOST Action Packed weekend ever!

The “Love Your Rare” initiative was inspired by the brand’s ethos of changing the conversation around beauty and creating a community where everyone is welcome.

Aldi has sent beauty buffs into a frenzy by launching a trio of new tinted lip oils - and they are said to be similar to ...

Billionaire singer and actress Selena Gomez was recently in a giving mood while out in New York City for dinner.

Sephora and Rare Beauty by Selena Gomez announced the return of their Make a Rare Impact campaign. For the second year, the ...

Related: This Giant Antique Store in Minnesota is a Labyrinth of Priceless Treasures and Collectibles Grand Marais itself is ...

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The Webby Awards-presented social impact trophies, now in their fourth year, celebrate mission-driven work by people and ...

A new festival celebrates the Aurora Borealis in Colorado with a light show, silent disco, live entertainment and local foods ...