Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

The advertising industrial complex reports in averages. Average CPM, average CPC, average TACoS (total advertising cost of ...

Too many brands are failing to think beyond stereotypes or events such as Hispanic Heritage Month when it comes to marketing ...

Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.

The director, known in ad circles for making Always’ “Like a Girl,” followed L.A. teens for a year for her new series.

Numerous brands have scaled back or scrapped diversity, equity and inclusion programs in recent months, including Lowe’s, ...

Chairman and CEO Arthur Sadoun defends Publicis Groupe’s transparency in principal-based buying and says rival WPP CEO Mark ...

Multiple brands are prioritizing pop-up events and turning them into pop culture moments on social media and real life.

Despite all the attention on attention, Kroger and Advertising Research Foundation find little sales or outcomes impact.

Innovation has always been fundamental to the success of business. The advertising industry is starting to embrace AI as a ...

Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech platform what it hopes is a better ...