Mobile affiliate marketing model has matured beyond simple traffic sourcing and now represents a strategic driver of ...

In his new role, Bowyer will work closely with MRM MENAT's clients to transform how they engage customers across every stage ...

OSN+'s Teresa Antas Rio says the next phase of entertainment belongs to brands that make choice feel effortless.

Partnering with Anghami, Heinz invited people from across the Kingdom’s 13 regions to record messages of Saudi Arabia in ...

Weekends in Saudi Arabia have their own tempo, a rhythm that signals a collective shift from structure to spontaneity. It’s ...

For regional media engagement, Publsh has partnered with Lana, which will release a publication titled Dubai Mall Festival of ...

Ali Rez will be President for the Impact Jury; Akanksha Goel for the Creator Content Jury; and Gush Mundae for Packaging ...

Habbar is moving towards the one area of the industry that has yet to fully mature: how films are marketed, sold and seen.

Assembly has appointed industry veteran Ravi Rao as Senior Advisor, while confirming that Faisal Dean will step down.

To lead the new London office, Jim Selman has been appointed as Managing Director, Seven International – extending the agency ...

Edelman UAE's Noorul Tharola writes on the shifting tides of brand discoverability in the age of AI and suggest how to remain highly visible.

AdsAdvisor, an all-in-one marketing platform powered by MY.GAMES, has officially launched in the MENA region, accelerating ...