L’Oreal-owned cosmetics brand Urban Decay has tasked We Are Collider – the agency specialising in live, virtual and digital experiences for brands including Red Bull, Riot Games and Waitrose – with ...

Sponsorship and brand partnership agency Reg&Co has announced the signing of Tavo Pets as an official partner to the Kennel Club’s flagship event – Crufts 2025.

MCI UK, the creative events and marketing agency, has announced the addition of three senior hires to its award-winning team. These strategic appointments are set to bolster MCI UK’s capabilities in ...

Global experience design company, Imagination, in partnership with Steve Madden, redefined the fashion show event experience ...

Manage to get Oasis tickets? Make it to a Taylor Swift gig? Fandoms have been very much front and centre in the news this summer, but nowadays, they extend way beyond the traditional territories of ...

Recognised as the world’s busiest venue, The O2 has long worked closely with Attitude is Everything on their Live Events Access Charter, ensuring that across the venue there is clear understanding of ...

Commenting on the findings, Ocean Outdoor head of insight Steve Bernard said: “This independent study establishes how sports fan zones not only bring new people into leisure and retail destinations ...