A successful logo is a powerful tool for any brand. It serves as a visual representation and a cornerstone of its identity. This critical element helps create brand recognition, distinguishing a brand ...

We’re surrounded by brands every day. But have you ever stopped to think about how branding works? Follow the Inkbot Design blog to learn more. We’re surrounded by brands every day. But have you ever ...

Signage plays a crucial role in business marketing and branding. From storefront signs to window graphics, signage conveys your brand identity and helps attract customers. But with so many companies ...

You understand what people say – a picture is worth one thousand words. However, do you know what a great logo is? It's a whole novel compressed into one incredible symbol. Moreover, those little ...

A weak brand forces you to compete on price—a race to the bottom. A strong brand identity is not a creative exercise; it's a commercial weapon designed to make you the only logical choice. Forget ...

Most brand books are 100-page, unusable PDFs. This no-fluff guide shows entrepreneurs how to create a brand book that actually gets used—a simple, practical user manual for your logo, colours, fonts, ...

Naming a company is one of the most vital decisions any business person can make. If you get it right, you will have come up with a brand name that is both catchy and memorable. Get it wrong, and… ...

Learn how to create high-quality graphics for marketing with essential tools, tips, and design strategies to boost your brand’s visual impact. Visual content is no longer the shiny new toy in ...

From the golden ratio to the Fibonacci sequence, this guide reveals the secret mathematics of design that every designer needs to know. Design has always had a close relationship with mathematics.

Promotional materials serve as an important link between a company and its potential customers. However, the difference between a brochure or business flyer that’s immediately discarded and one that ...

This analyses the top 10 fashion logos that work as business tools. Discover the non-negotiable rules of timeless design that separate icons like Chanel and Nike from the trendy and forgettable. The ...

Have you ever really thought about logos? Those signs and wordmarks are everywhere, on each product, service or company we see. But did you know how much thought and effort is put into making a single ...