Ushering in a new era for the Fuggler brand, Zuru will take over the plush licensing rights from autumn/winter 2024 and preview the range for spring/summer 2025. Zuru is well-positioned to elevate and ...

Further collaborations with Adidas, Penguin Random House, Rubies, Centric Brands and Panini will expand Messi and the Giants into new lines of consumer products ahead of its 2027 debut. Sony Pictures ...

Fuggler’s momentum is growing beyond traditional plush with stationery, apparel, pet toys, publishing and more. It’s been a landmark year for Fuggler. In under two years, the brand has become the No.2 ...

With the collection launching across the UK, France, Spain and Germany, SpongeBob SquarePants serves as the NFL’s sole character partnership for the 2026 NFL EMEA games. The National Football League ...

Ted Wu, Global Head of Vehicles at Mattel, discusses Challenge Accepted, the new global Hot Wheels platform that launched in August, and how the category-leading brand continues to grow as a global ...

The latest issue of Licensing World is now available to read online, featuring a host of content including a Brand Licensing Europe preview. In our October edition, Toy World has brought back its ...

The four new Bing Nursery Times titles have received strong consumer response, as the creators celebrate continuing award success. Two editions each of Nursery Times My First Crinkly Newspaper and My ...

Players will be able to choose a scene, select a theme and create a look in Roblox’s new Barbie fashion experience. Mattel Game Studios, in partnership with Roblox and Roblox developer Exclusible, has ...

Minecraft is set to join the fast-growing Clickeez universe across EMEA in its new licensing partnership with Goliath. Goliath has announced a new partnership with Minecraft, bringing the best-selling ...

Cara brings more than a decade of experience and will be leading all trade and partner communications across Penguin Venture’s literary heritage brands. Penguin Ventures, the Consumer Products and ...

Thomas & Friends Railway Stories: Really Helpful Engines is out now on YouTube, with more episodes set to arrive on Milkshake! this autumn. Mattel has announced that Thomas the Tank Engine is back and ...

The nationwide campaign will feature a dedicated front-of-store destination in all The Works locations for some of the world’s most recognisable children’s brands. This autumn, The Works will place ...