Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.

Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven ...

LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.

Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.

Whether you’re a new user just starting out or a current user evaluating your existing solution, now is the perfect time to explore how these platforms can benefit your business. MarTech’s Marketing ...

Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.

Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.

IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy.

With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.