Agency PMG has officially joined the global non-profit Conscious Advertising Network (CAN). This announcement follows the digital-first agency’s recent UK expansion through its acquisition of ...

TK Maxx has released its 2024 Christmas advert, reviving the popular “Festive Farm” theme. The “Festive Farm” campaign will ...

Decathlon has launched an international campaign to promote its Buy Back service. Created by London-based agency AMV BBDO, ...

Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has announced an extension of its award-winning partnership with IAG Loyalty that allows Nectar members to conv ...

The Brandtech Group is working with Northwestern University’s Adjunct Assistant Professor of Instruction, Anas Ghazi to enable graduates in his Digital Storytelling class to be the first-ever students ...

Finnish mobile developer Fingersoft has laid off 14 employees. CEO Jaakko Kylmäoja attributed the layoffs to a “substantial decline in ad revenue,” according to Pocket Gamer. The layoffs affected staf ...

In mid-2023, redBit Games, a prominent Italian game developer, sought a solution to scale their user acquisition (UA) strategy and elevate their return on ad spend (ROAS) for Jelly Juice, ...

Yankee Candle has launched its “Make it More Magical” campaign for Christmas 2024. The 360-degree campaign will extend across TV, print, out-of-home (OOH), experiential, PR, social media and digital ...

Online video ad investment reached £4.12 billion in the first half of 2024. According to the Interactive Advertising Bureau’s (IAB) H1 2024 report, conducted with MediaSense, the online video sector ...