Yves is the Co-Founder and CEO of WeWard, the free mobile app that rewards 20M people for walking. In an increasingly ...

In today’s competitive app marketplace, user retention is just as much of a success factor as it is with user acquisition.

Understanding the tech world can be challenging. There are many factors to consider, including current trends and the best ...

App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers ...

With the burgeoning app market, building a mobile application might be the next big step in expanding your business and gaining the most effective app marketing channel. But what if you are not an app ...

Mobile measurement partners (MMP) are a crucial component of a business, helping mobile marketers better understand and measure their brand’s campaign performance. In order to excel with your mobile ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

This guide will walk you through what an iOS push notification service is, what they do, and why you should use them for your iOS app to give you the best possible chance of success. iOS push ...

This guide will cover the top celebrity marketing agencies, what they do, the benefits, and why they’re essential for your app strategy. Celebrity marketing agencies specialize in promoting brand ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

Programmatic advertising has transformed the digital advertising industry by automating and optimizing the buying and selling ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...