When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...

The global McDonald’s 2025 Christmas ad is set to star The Grinch, Campaign has learned. This will mean the Dr Seuss ...

Publicis Groupe will acquire Singapore-based influencer-marketing and content agency Hepmil Media Group, the agency has ...

The premier industry event—Campaign China Summit—returns in Shanghai on 26 March, 2026! The premier industry event— Campaign ...

An exclusive day built for 120+ Hong Kong’s most forward-looking marketing leaders future-proof their strategies by mastering ...

While India tried to match and westernize advertising, it was Piyush who showed us that rural India, folk music and local ...

Piyush’s leadership was defined by trust, the kind that empowers rather than controls. I experienced that faith firsthand. He ...

While conventional directories rely on key words, the Claude-powered Agency Register distinguishes agencies by size, ...

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

Sun Life Asia, the regional arm of global insurer Sun Life Financial, has named WPP Media as its media planning and buying ...