Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or ...

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than ...

Articles written by Pooja Goyal ...

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

In India’s fragmented programmatic landscape, the newly-launched platform from MiQ pitches unified signals, AI personas, and ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.

John Wren on his vision for a bigger, better Omnicom The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

The anti-algorithm movement: Authenticity as our new imperative True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and ...