Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...

But that appears to be what Snap’s going with thus far, and there’s good reason why Snap’s looking to add Perplexity in.

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves.