M3 Group, a leading marketing and strategic communications agency headquartered in Lansing, Michigan, today announced its acquisition of roundtable6, effective Oct. 1, 2024. This strategic move marks ...

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within ...

Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message ...

The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Sports marketing has been a growing focus for the grocery ordering platform since undergoing a brand refresh and appointing a ...

Superside, the global leader in AI-powered creative services, today announced the launch of Superads, the only AI-powered creative insights tool built for creative teams and performance marketers.

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

About MetaRouter MetaRouter is a leader in cloud customer data infrastructure (CDI), focused on improving enterprise-level customer data management. By providing secure, real-time data integration and ...

The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the ...