While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.

Dentsu Group is supporting the next generation of content creators with a new House of Creators initiative, according to a press release. The global effort makes its debut on gaming platform Roblox.

The “Follow the Captain” scavenger hunt is part of a larger activation centered around the NFL that runs throughout the season.

Gatorade, a PepsiCo company, is gearing up for the return of football season with a new campaign that celebrates the changing sport, according to information shared with Marketing Dive. “You Know We ...

Pepsi is taking advantage of peak pizza ordering on Friday, Sept. 13, through a new DoorDash partnership and flashy stunt campaign, according to a press release. Consumers who purchase select Pepsi ...

The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.

Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report.

The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.

The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.

After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.