Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...

A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves.

But that appears to be what Snap’s going with thus far, and there’s good reason why Snap’s looking to add Perplexity in.

More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists ...

Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

The brand’s signature piece of marketing is becoming a 12-part social series showcasing overstimulating flavor through quirky ...

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by ...