In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane explains how her ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...

As B2B buying cycles increase in length, B2B companies are using AI to better personalise customer journeys and align sales ...

Taide is the Senior Vice President for P&G’s European Brand function leading more than 1000 talented marketers and partner agencies across 49 countries. Her mission is simple: to fuel ...

Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives ...