Modern Retail+ Research examines how AI search and creator marketing are adding another layer of change to the agency ...

Coffee giants like Lavazza and Keurig, and new entrants like Caraway, all seem to be coalescing around a similar pitch: ...

Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must ...

"Elevated" accessories are becoming mainstays at Crocs; The company sees personalization as a key way to increase customer ...

More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and ...

Sixty percent of Shapermint's brand's top-performing affiliate creators on TikTok Shop are over the age of 35.

Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company.

Concern is growing that retailers are using customer data to engage in dynamic pricing, and it is putting more companies on ...

Marketing school was in session at Shoptalk Fall in Nashville, but this time, the students were the teachers. Last week, a panel of five Gen Alpha shoppers, ranging from middle schoolers to high ...

Nest has turned its bestselling Holiday candle into the new Wonder perfume as the company grows its fine fragrance business.

Whisker is using TikTok Shop to reach younger shoppers with its viral Litter Robot demos, while holding firm on pricing.