Brands are starting to test OpenAI's ChatGPT ads. But high costs and weak sales are deterring them ahead of the holiday season.

A shakeup at Albertsons’ retail media business has put a spotlight on the challenges retail media leaders are facing.

Modern Retail+ Research examines how AI search and creator marketing are adding another layer of change to the agency ...

Coffee giants like Lavazza and Keurig, and new entrants like Caraway, all seem to be coalescing around a similar pitch: ...

Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must ...

"Elevated" accessories are becoming mainstays at Crocs; The company sees personalization as a key way to increase customer ...

More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and ...

Sixty percent of Shapermint's brand's top-performing affiliate creators on TikTok Shop are over the age of 35.

Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company.

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At Modern Retail, she primarily covers apparel, footwear, sports, ...