News

Conducted by Taylor Herring, the report The News is Dead; Long Live the News highlighted that the PR industry is “failing” to ...
Journalists, who are often short of time and chasing down deadlines, may stick to people they actually know, which could mean ...
Following the Covid-19 pandemic, corporate office culture content, especially on TikTok, has skyrocketed in popularity.
BrewDog and the Post Office serve as good case studies for the interplay of legal issues and reputation, says Cheryl Chung ...
If you’ve ever worked in a PR agency, you’ve probably daydreamed about moving in-house. But, if you’re in-house, you might ...
Tariq Peters outlines why diversity, equity, equality and inclusion should be an imperative for the PR industry ...
Google finally cracks down on AI-generated content AI-generated content. The amount of basic, bland, obviously AI-generated ...
Mary Poliakova, PR consultant, co-founder and COO of Drofa Comms explains why PR is not a service to call after a company’s ...
Leigh Greenwood, MD at Evergreen PR applies Dr Robert Cialdini’s research on influence to everyday PR practices to help yield ...
Andy West, founder and managing partner at Westofcenter explains how PR leaders can navigate US president Donald Trump's ...
Lots of people shared the story with me saying it was a PR fail. Very few of the stories sent to me are actual PR fails, in ...
Don’t spread yourself too thin Alex Aldrich, founder of Alex Aldrich PR : “Before taking on a pro bono PR client, it’s ...