The most effective personalization approaches combine AI's analytical power with human judgment and creativity. While algorithms can identify patterns and make predictions, humans bring contextual ...

Interactive commerce is redefining how people shop online. Unlike traditional eCommerce, which is often limited to static product pages and one-way communication, interactive commerce creates dynamic, ...

Smart brands are turning to a powerful solution: video commerce. Even among marketers who haven't yet embraced video, 68% say they plan to start using it in 2025. They're catching on to what video ...

What is AI eCommerce Personalization? AI eCommerce personalization refers to the use of artificial intelligence technologies to adapt and tailor the online shopping experience to each individual ...

Deep linking is the practice of creating direct links to in-app locations rather than taking users to a browser navigated webpage. This allows users to bypass the app's navigations and access the ...

Remember when eCommerce was just about listing products and hoping people would buy? Those days are long gone. The most successful online stores today aren't just selling stuff. They're creating ...

Marketing isn't just about promoting products—it's about connecting with people. And when it comes to making those connections, brand marketing and content marketing are two distinct but powerful ...

Interactive content is content your audience can actively, instead of passively engage with. This type of content typically requires user input and can respond to user actions. Whereas most content is ...

E-commerce personalization is the practice of creating personalized shopping experiences for customers by dynamically showing content, product recommendations, and specific offers based on previous ...

Oops! Something went wrong while submitting the form. Enrich your MarTech stack with a new interactive content experience. Convey your messages through short-form ...