Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Although the situation is fluid, media quality, based on attention metrics, isn’t universally priced into inventory, according to data from attention provider Adelaide –and that creates opportunities ...

Marketers can benefit from embracing “bothism”, a holistic approach to brand and performance advertising that recognizes the mutually reinforcing nature of these activities. Marketers often get caught ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Having successfully updated our long-term brand strategy in 2021, Dove had found a winning formula that was pushing the brand to new heights, while delivering record growth. In Reverse Selfie and ...

A Filipina's worth is often unfairly judged by societal expectations, leading to the dismissive "Sayang ka..." sentiment (loosely translated to "what a waste"). To counter this, L'Oréal Paris launched ...

While India has always been a sports-loving nation (mainly cricket, that enjoys religion-like fandom), it is now becoming a sports-playing nation as well. A country that has conventionally deemed ...