A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

Toy manufacturer Mattel is facing a major public relations headache after a surprising error involving its dolls based on the Broadway musical Wicked. The company has been selling action figures of the two central witches,

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website.

Wicked, indeed! Mattel erroneously printed "Wicked.com" on boxes of their new singing dolls tied to Universal Pictures' Wizard of Oz prequel film, but the movie's actual URL is WickedMovie.com, while the other web address leads to an adults-only website.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.

Toymaker Mattel intended to refer consumers to the “Wicked” movie’s landing page. The “misprinted, incorrect website is not appropriate for children,” it said.