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2021 Archives - Marketing.ie
Oct 11, 2021 · John Fanning reviews Mimi Nicklin’s new book, The Softening Edge, which shows how emotional intelligence can energise employee relations Mimi Nicklin is a marketing specialist and business coach who has held senior strategic and creative positions in such cosmopolitan cities as London, Hong Kong, Singapore, Cape Town and Dubai, where she is now based.
About us - Marketing.ie
About us. Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios.
2022 Archives - Marketing.ie
Nov 18, 2022 · Paul Dervan, chief marketing officer for the National Lottery, has been named this year’s Marketer of the Year™ (MotY) for his work in creating a new strategy with a strong focus on long-term branding and a move away from promotions and the pursuit of short-term gains.
All about branding - Marketing.ie
Jan 6, 2006 · All about branding Damian Devaney found reading John Fanning's new book on branding an enriching experience. About half way through John Fanning's new book The Importance of Being Branded – An Irish Perspective, it became clear to me that I was enjoying the read because it was not selling me a silver bullet. It was […]
Three trends for 2022 - Marketing.ie
Oct 1, 2022 · McKinsey studies show that CEOs expect sustainability strategies to deliver value in the form of employee and consumer engagement in the next 3-5 years. TACTILE TOUCHPOINTS. 2022 will be a hands-on year, literally. Pandemic restrictions allowing, the return of close-up experiences will restore an essential brand channel.
IAPI announces Ireland's first Effie winners - Marketing.ie
The Effie Awards Ireland 2021 winners were celebrated during a virtual broadcast from the Mansion House yesterday. Hosted by IAPI, over 600 agency folk and their marketing clients tuned into the online ceremony, with RTE’s Jennifer Zamparelli as MC. The online awards ceremony celebrated the most effective Irish marketing and advertising campaigns chosen […]
Marketing Archives - Marketing.ie
Three marketers have joined the judging panel to assess this year’s submissions for Marketer of the Year (MotY). Geoff Codd, residential business and marketing director, Energia; Jess Kelly, retail marketing manager, Tirlán (previously Glanbia) and Colm Sherwin, chief digital and investment manager, Core, are now part of the panel in place of Paul Dervan, Miro; […]
Gordon gets a firm grip on marketing
Mar 4, 2020 · Colin Gordon produced a report on the true meaning of marketing. He says everyone thinks they know what it is, yet no one can define it. Here’s a starter for 10. What is marketing? Well, it’s about 100 years old, is estimated to account for €1.5 trillion in spend and has an estimated 10.6 million LinkedIn profiles with ‘marketing’ in the title.
Blog Archives - Marketing.ie
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), head of customer and marketing, PTSB; Greta Hammel, chief marketing officer, Promise Gluten Free and Gallagher’s Bakehouse, and Mark Brennan ...