‘I’m asking for it’ campaign strives to change consent law
Mar 5, 2024 · The ‘I’m asking for it’ campaign aims to remove this level of uncertainty to underline that only ‘yes’ means ‘yes’. The campaign, created by CPB London, is fronted by actress Emily Atack and boldly says ‘I’m asking for it’. It features copy reading ‘Let’s change the law to require a clear yes to sex’. Subverting the ...
Magnum offers a taste of sunshine in winter - Creativebrief
Feb 20, 2024 · In the midst of February, hot summer days feel a lifetime away. However, Magnum is encouraging audiences to find their own taste of sunshine all year round. Born from the insight that in winter people often deny themselves the pleasure of ice cream, the new campaign created by LOLA MullenLowe encourages audiences to shun seasonality and embrace ...
Creativebrief report lifts the lid on the trends shaping marketing ...
Oct 10, 2024 · The report is rooted in content, data and insight from the Creativebrief platform, alongside qualitative insights from daily conversations with senior level brand marketers. Trends included in the report include the need for simplicity in marketing. With multiple channels to choose from and an oversaturation of content, consumers' attention is ...
BITE Author | Jon Peppiatt - Creativebrief
Jon Peppiatt aka Pep has spent the last 35 years at two of the UK’s leading Creative Agencies. He learnt his trade at CDP where he spent 8 years before joining BBH in 1995. He fulfilled a broad range of roles at BBH culminating in his appointment as Deputy Chairman and Head of Business Development in 2007 and Chairman in 2015 before leaving ...
Industry Insights 2024 Vol. 2 - creativebrief.com
Oct 9, 2024 · Share. Culture crashing, sporting spotlights and long form storytelling, our latest Industry Insights report delves into what’s on the minds of progressive brands in the second half of 2024. Based on content and data from the Creativebrief platform alongside our daily conversations with senior level brand marketers, our regular Industry ...
View BBH London's new work - Creativebrief
Bartle Bogle Hegarty (BBH) is one of the world’s most famous creative agencies. Founded in London in 1982, we now also have offices in New York, Ireland, Stockholm, Mumbai, Singapore and Shanghai. Our logo, the black sheep, represents the power of difference – because when the world zigs, we zag. This BBH thinking, combined with our care ...
Cadbury’s new identity celebrates generosity and goodness
Apr 21, 2020 · The new identity, which launches in Australia and will arrive in the UK in early 2021, includes the wordmark, iconography and typography, aiming to convey the unique product story. The revitalisation of the wordmark comes from John Cadbury’s actual hand, edited and modernised to create a crafted signature. The new packs also emphasise Cadbury ...
Kenwood by M&C Saatchi | Creativebrief
Nov 4, 2024 · Kenwood. Although many young people have a passion for food, they often have limited space. 'The Egg' sees a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spot features a bespoke dress that looks like a meringue that looks good enough to eat. Campaign launch date: 16th September 2024.
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Westfield by Portas - Creativebrief
Dec 17, 2015 · Westfield. Global, integrated campaign to drive Chinese, Middle East & EU tourists to Westfield UK. Campaign launch date: 17th December 2015.