Jeff Bezos goes to space: Live updates | CNN Business

Jeff Bezos announces space flight with his brother

Could Jeff Bezos' Blue Origin launch mark a new age for commercial spaceflight?

In 1999, Jeff Bezos, then worth $10 billion, still drove a 1997 Honda Accord. When asked why, he simply said, “This is a perfectly good car,” showing his focus on practicality over luxury. Amazon’s early offices reflected this mindset too— humble and far from glamorous. Bezos prioritized efficiency and customer satisfaction, a strategy that helped Amazon grow into a trillion-dollar company by 2024. While Bezos now enjoys luxuries like a $500 million yacht, his early discipline in choosing long-t

Jeff Bezos and Blue Origin complete historic spaceflight