Contagious: Why Things Catch On | Jonah Berger | Talks at Google
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YouTubeTalks at Google
Contagious: Why Things Catch On | Jonah Berger | Talks at Google
We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's discussed at the water cooler or "liked" online. It starts with the message. Drawing on his groundbreaking research, he explains that there are six key steps that make products or ideas ...
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