Pepsi decidió que el Super Bowl LX era el momento perfecto para reescribir la historia de la cola y lo hizo con un plot twist delicioso. 🥤🐻‍❄️ En su nuevo spot, dirigido por Taika Waititi, la marca revive el icónico Pepsi Challenge con un protagonista inesperado: un oso polar enfrentándose a una prueba a ciegas. Sin etiquetas, sin prejuicios, solo sabor. ¿El resultado? Pepsi Zero Sugar le gana a Coke Zero Sugar. Al ritmo de “I Want to Break Free” de Queen, el anuncio convierte la elección en u

A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran