LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
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Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
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