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@impossiblefoods, having declared its meat bona fides in past advertising, zeroes in on carnivores and flexitarians in a new campaign with a musical long-form video as its centerpiece. The ad will debut during Sunday night’s 76th Annual Tony Awards. The work comes from Super Serious, a newly launched creative shop headed by actor-pitchman @terrycrews and longtime agency veterans Matt O’Rourke and Paul Sutton. What do you think? Tap the link in bio to read more. | Adweek
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