Ep. 6: Podcast Advertising Is Exploding — Here’s Where the Money Is Moving | Guideline
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Ep. 6: Podcast Advertising Is Exploding — Here’s Where the Money Is Moving | Guideline
Podcast advertising is growing more than 2.5x faster than the overall media market. In our latest episode of Media Monitor, we break down why 77% of new digital audio growth is coming from podcasts, what’s driving major advertisers — including pharma — into the space, and why TV budgets are quietly shifting toward audio. With over 5 ...
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