Pepsi & Michael Jackson: a history in ads
Pepsi & Michael Jackson: a history in ads
Aug 31, 2012
marketingweek.com
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On May 6th, 1986, Michael Jackson held a press conference in New York City to announce his new, three-year, $50 million endorsement deal with Pepsi, which included the sponsorship of his upcoming solo world tour. The event, held at the Red Parrot disco, was also significant because Guinness Book of World Records recognized the deal as the largest sponsorship agreement in history. During the conference, Jackson spoke only briefly, saying, "Thank you. This is a great honor". | Nations Of Magic
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