Melissa McCarthy goes full telenovela in e.l.f. Cosmetics’ Super Bowl ad 💄📺 Inspired by classic melodrama, the ad continues the brand’s Descubre e.l.f.ecto series, with McCarthy starring alongside Nicholas Gonzalez and telenovela icon Itatí Cantoral. In the spot, “Melisa” wakes up in a hospital bed after a car accident, with just one day to learn Spanish before “the big show” - aka @badbunnypr headlining the Super Bowl LX Halftime Show 🎤🏈 The miracle cure? e.l.f.’s bestselling Glow Reviver L