US Gaming Industry Trends 2026 | Mintel Reports & Analysis
mintel.com
US Gaming Industry Trends 2026 | Mintel Reports & Analysis
The video game industry enters 2026 at peak cultural power, with a global audience projected at 3.6 billion and sales set to reach $188.8 billion. The Game Awards drew larger US viewership than the Super Bowl in 2025, highlighting gaming’s shift from fringe pastime to mainstream media juggernaut. Industry dynamics in 2025 were defined by the ...
Oct 18, 2021
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